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There’s more competition then ever in the job market, so it’s crucial that businesses are promoting their culture when recruiting – NRL Director Rebecca Graves tells in-Cumbria business magazine In-Cumbria business magazine.
At the time of writing this article the NRL Group are getting ready to launch our very first annual social value report. It’s an extremely proud moment, because it’s an accumulation of all the hard work that our colleagues have dedicated to working within their communities, supporting campaigns that are important to them and giving back. It covers all the progress we have made in supporting our communities, people and planet – and directly reflects our culture and values.
Now you’re reading this in print, we’re pleased to say the report is available to read and I welcome you to reach out to me if you’d like a copy.
Understanding the importance of social value
What’s now evident to see is that people looking for work have a growing need for their employer to match their own values – whether that’s the impact they have on the environment, or the way they raise up others.
Candidates have more choice than ever when deciding their next career move. Whilst as a society we are more conscious when purchasing from brands or following companies on social media – looking for their environmental credentials or their social impact. For businesses looking to recruit new hires, it’s important that candidates can resonate with your company values and your business ethics. Whether that’s seeing social value progress regularly reported through your social media channels, or dedicated webpages to paint a picture of your business culture – such as paid charity days and community outreach programmes that they could get involved with.
Focus on your culture as well as the job details
A job advert is prime space to tell prospective employees all about the business they’ll be joining, so it’s important to promote your culture as well as the specifics of the role.
Whether you have an in-house talent acquisition team or a recruitment partner, make sure they’re taking time to chat with candidates about the culture, including sharing your social value report.
During the job interview spend some time reflecting on your company values and the time colleagues are given to support their local communities – and don’t forget to ask them about their personal interests to understand how your social value initiatives could support these.
Prioritise cultural fit
If you’re interviewing the right candidate, you’ll know they’ll be a good cultural fit for your business, which in turn will help to ensure they’re happy with their career move and are invested in growing their career with your company.
If you’re interested in chatting more about how NRL can support your business, then get in touch with Rebecca Graves at rgraves@nrl.co.uk
You can read the full March issue of In-Cumbria business magazine online.