Social media has become an extremely powerful tool over recent years and more and more candidates have begun using it to find work. Social media offers a platform for employers to discover and connect with potential employees, so as a job seeker it is vital that you demonstrate appropriate social media etiquette.
We have compiled a list of dos and don’ts to follow when connecting with colleagues, employers and strangers alike on social media:
- Do: Complete your profile.
Ensure that you fully flesh out your profile across all social media channels – in particular LinkedIn. The most vital parts to your profile which you should keep regularly up-to-date are your current job title and description. This will help employers find out more about you and determine if you are suitable for any roles they have available.
- Don’t: Post before checking.
When posting an update on social media, ensure that you check it before posting to avoid any spelling or grammar errors. If necessary, copy and paste your update into a Microsoft Word document and use the spellcheck function to assure yourself that your post looks good.
- Do: Be generous.
It is paramount to build good rapport with professionals in your industry. If you notice someone who needs help on social media, commenting to send them in the right direction is a great way to show you’re a team player. This will help you make strong industry-wide relationships, and build up a picture of your character.
- Don’t: Be negative about your employer.
If you are already currently employed, don’t risk being unprofessional by being negative about your employer on social media. Remember, what you post on your social media accounts is a representation of yourself and your level of professionalism.
- Do: Use an appropriate profile picture.
Although only a small detail, your profile picture says a lot about you as a person to your employer – and future employers. It is good practice for your professional profile picture to be a headshot of you alone, preferably in formal wear if you are using LinkedIn.
- Don’t: Be too active.
It is important to stay active and up-to-date across all of your social media channels, but knowing when to slow down is even more crucial. Maintain regular contact with your connections and followers and publish any interesting articles you find which are relevant to your field – but be careful not to over do it. Posting too much may give the opinion that you’re not productive with your time.