The NRL Group have signed up to become principal sponsors of amateur rowing hopefuls Fortitude IV.
The rowing team will spend 2019 embarking on gruelling physical and mental training as they ready themselves to take on the toughest rowing challenge, the Talisker Whisky Atlantic Challenge in December – a 3,000 mile row across the Atlantic Ocean.
The team of four friends – Hugh Gillum, Tom Foley, Max Breet and Ollie Palmer – may not be professional rowers, but each have a drive and desire to take on the courageous challenge to raise important funds for charity.
Fortitude IV will be supporting the West London Zone charity throughout their Atlantic campaign, having seen the huge positive impact the organisation has on the young lives of those children living in the most deprived and unequal areas of London.
Discussing the sponsorship NRL Director Daniel Redmayne said:
Being supportive and charitable is embedded in the roots of our business, so when we see individuals striving to take on ambitious challenges like these we’re privileged to be able to support them.
We’re excited to follow their progress this year, and look forward to cheering them over the finish line in January.
Fortitude IV’s Ollie Palmer commented on the sponsorship:
We feel privileged and humbled to have NRL as a lead sponsor. NRL was the first business to back us and believe in the cause that we are rowing for.
We are looking forward to picking up where the world record breaking Four Oarsmen left off and can’t wait to start working with NRL over the next twelve months.
For more information on Fortitude IV and to follow their progress, visit their website.