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  • Focus on Fortitude IV – Does charity giving make you happier?


    Fortitude IV may have taken the concept of doing good for charity to an entirely new level when they took on the ambitious challenge to row 3,000 miles across the Atlantic Ocean to raise funds for charity. Nevertheless, the selfless act of charitable giving must reap certain personal benefits, including increasing happiness?

    On this year’s International Day of Happiness we look at whether charitable giving really does make you happy.


    The art of happiness could lie in supporting charity

    Research from the Mental Health Foundation shows that helping others makes you feel good.

    When considering undertaking voluntary work or fundraising for charity they suggest that helping others promotes several positive changes in your brain – associated with happiness. Furthermore, an act of kindness can help improve your optimisation and confidence as well as your happiness.


    How important is fundraising to Fortitude IV?

    We asked Fortitude IV why it was important to them to raise money for charity during their training and challenge?


    Who Are Fortitude IV?

    Fortitude IV are a team of four friends and amateur rowers taking on the courageous challenge of rowing 3,000 miles across the Atlantic Ocean. Taking on the Talisker Whisky Atlantic Challenge in December 2019, the team are raising funds for West London Zone, who support underprivileged children in London.

    Read more about the team and their journey.