We’re proud to sponsor Fortitude IV as they embark on their toughest challenge yet – the Talisker Whisky Atlantic Challenge. Along the way they’ll be raising money for West London Zone, to help improve the lives of young children in deprived areas.
THE GRUELLING EXCURSION ACROSS THE OCEAN WILL SEE THEM TACKLE 3,000 MILES TO CROSS THE ATLANTIC OCEAN – RAISING MONEY FOR CHARITY THROUGHOUT THEIR JOURNEY.
Throughout the year we’ll be keeping this page up-to-date with the latest training and fundraising news from the team – see keep checking back.
Being supportive and charitable is embedded in the roots of our business, so when we see individuals striving to take on ambitious challenges like these we’re privileged to be able to support them.
We’re excited to follow their progress this year, and look forward to cheering them over the finish line in January.
You can hear what our Director Daniel Redmayne had to say about our sponsorship here:
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A group of four friends taking on the challenge of a lifetime - meet Hugh, Tom, Max and Ollie.
Each bring their own experience and humour to the team - and all of them have a strong mindset to succeed.
Find out more about the team on their website: Meet the team
Fortitude IV will be supporting the West London Zone (WLZ) charity throughout their Atlantic campaign, having seen the huge positive impact the organisation has on the young lives of those children living in the most deprived and unequal areas of London.
WLZ work with schools, nurseries and children’s centres to support children and young people with a range of development opportunities provided by their strategic partners.
You can find out more about how West London Zone support charities in many areas of West London including Grenfell on their website: Read more
Every December teams of brave rowers take to the Atlantic Ocean at La Gomera, Canary Islands to tackle to winds, storms and challenges and reach Antigua.
The race spans 3,000 miles, and teams spend over one month at sea, with little rest and not much space to relax in their small boat when they do down their oars for the day.
A gruelling challenge, deemed the world's toughest row, the race is not the light-hearted and requires strong stamina, a clear mindset and a lot of determination.
You can read more about the Talisker Whisky Atlantic Challenge on their website: Read about the Atlantic Challenge
If you're impressed with the hardwork and dedication Fortitude IV have given to their Atlantic challenge so far then you can donate to their cause online: Donate now
All money raised will go to West London Zone.
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Max out early on the oars this morning down in Poole! It’s important to remember that none of us have rowed before. So learning the basics before we get out on open water is a crucial part of our winter training! #gottostartsomewhere #beginner #twac .. . . . . #fortheadventure #focus #sacrifice #inspire#oceanrowing #rowingworkout #rowingmachine #ocean #Motivation #fitfam #fitspo #workout #traininghard #trainingforlife #core #liveit #royalmarines #para #getafterit #keepgoing #challenge #challengeon