Social media has become an extremely powerful tool over recent years and more and more contractors have begun using it to find work. Social media offers a platform for employers to discover and connect with potential employees, so as a contractor it is vital that you demonstrate appropriate social media etiquette.
We have compiled a list of do’s and don’ts to follow when connecting with colleagues, employers and strangers alike on social media:
- Do: Complete your profile.
Ensure that you fully flesh out your profile across all social media channels and try to keep it consistent. The most vital parts to your profile which you should keep regularly up to date are your current job title and description. This will help employers find out more about you and determine if you are the kind of person they would want working for them.
- Don’t: Post before checking.
When posting an update on social media, ensure that you check your post before sending it to avoid any spelling or grammar errors. If necessary, copy and paste your update into a Microsoft Word document and use the spellcheck function to assure yourself that your post is written correctly.
- Do: Be generous.
It is paramount to build good rapport with professionals in your industry. If you notice someone who needs help on social media, assist them in finding a solution or point them in the right direction. This will help you build strong industry-wide relationships and your generosity may be rewarded in the future.
- Don’t: Be negative about your employer.
If you are already currently employed, don’t risk angering your employer by slandering them, their company or their staff on social media. While you may have had a bad day at work, your colleagues will not appreciate you blaming the company and your employer may believe that you are not fully committed to seeing their project succeed.
- Do: Use an appropriate profile picture.
Despite its small nature, your profile picture says a lot about you as a person to your employer. It is good practice for your professional profile picture to be a headshot of you alone, preferably in formal wear if you are using LinkedIn. Employers will not be keen to hire someone whose profile picture is party-themed as it makes them appear untrustworthy.
- Don’t: Be too active.
It is important to stay active and up-to-date across all of your social media channels, but knowing when to slow down is even more so. Maintain regular contact with your connections and followers and publish any interesting articles you find which are relevant to your field but don’t be spammy. Posting too much may irritate your followers and cause them to lose interest in you.